How XenTegra Drives Sales with Citrix Synergy – And How You Can, Too

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Citrix partner XenTegra has sustained nearly 100 percent annual growth over its five years in business—and Citrix Synergy is the core of its marketing strategy. The company brings 40 – 45 current and prospective customers to Synergy each year, and at least 75 percent of them buy products or services from XenTegra within the next two years.

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Pete Downing
Pete Downing
As the Chief Marketing and Technology Officer (CMTO), Pete take both skills and runs all of XenTegra's marketing, events, and partner relationships. He joined XenTegra with over 20 years of software and IT experience from leading high technology organizations. Pete is extremely technical but can enable everyone to understand any technology. Before XenTegra, Pete was Director of Product Management for RES ONE Workspace/Security and directly responsible for defining the product direction, ensuring a successful code rewrite, the roadmap and ultimately played a role in RES’s recent exit and acquisition by Ivanti. Before RES, Pete held various product management roles at Citrix, BMC Software, and Imprivata. He holds a bachelor’s degree in Sociology from the University of Massachusetts Dartmouth and an MBA from Babson College where he focused on marketing, strategy and mergers and acquisitions.

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