Overcoming the Top 5 Customer Cloud Fears

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Some products sell themselves. Others require a bit of hand-holding. Cloud sits somewhere in the middle.

On the one hand, every customer has heard the growing cloud chorus and knows that many in their industry are already onboard. At the same time, cloud raises difficult, sometimes scary questions for organizations and IT teams. It’s up to cloud partners and technology advisors to find answers and help their clients separate myth from reality.

We spoke with several of the most successful Citrix partners about the biggest concerns their customers raise about cloud, and the most effective strategies for responding.

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Pete Downing
Pete Downing
As the Chief Marketing and Technology Officer (CMTO), Pete take both skills and runs all of XenTegra's marketing, events, and partner relationships. He joined XenTegra with over 20 years of software and IT experience from leading high technology organizations. Pete is extremely technical but can enable everyone to understand any technology. Before XenTegra, Pete was Director of Product Management for RES ONE Workspace/Security and directly responsible for defining the product direction, ensuring a successful code rewrite, the roadmap and ultimately played a role in RES’s recent exit and acquisition by Ivanti. Before RES, Pete held various product management roles at Citrix, BMC Software, and Imprivata. He holds a bachelor’s degree in Sociology from the University of Massachusetts Dartmouth and an MBA from Babson College where he focused on marketing, strategy and mergers and acquisitions.

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