But what if you’re the one selling cloud? As a Citrix partner building up your cloud practice, cloud represents a major transition for you as well. The changes to your own business can be just as big as your customers’ — often even bigger. You have to rethink everything from how you engage with clients, to your back-office and billing systems, to the basic value proposition you deliver in a cloud world. It’s not always an easy transition. Wouldn’t it be nice to have some cloud explainers aimed at you?